From Scratch, Building a Communications Department That Can Outlast You (Organizational Licensing)

What You Get

From Scratch is a comprehensive, real-world communications capacity-building system designed to help social impact organizations build or rebuild an in-house communications department that can last beyond any one person. 

When you purchase this system, you receive:

The From Scratch Capacity-Building System (50 pages)

A deeply intentional, step-by-step digital guide that walks you through building sustainable communications infrastructure from the ground up — rooted in lived experience, not theory.

Inside, you’ll work through:

Foundational Clarity

• Mission, Vision, & Values reflection and audit activities

• Guidance for aligning internal identity with external communications

• Options for full audits, scaled-down approaches, or hybrid models based on capacity

People Power & Team Structure

• Staffing models for solo communicators, volunteer-supported teams, and small departments

• Step-by-step guidance for building and managing a volunteer-supported communications team

• Leadership reflections focused on care, clarity, and sustainability

• Worksheets to assess current capacity and plan for growth

Infrastructure, Systems & Workflow

• How to build communications systems that reduce chaos and burnout

• Tool selection guidance rooted in simplicity and longevity

• Clear workflows for content creation, review, and approval

• Content calendar and workflow board strategies for real-world implementation

• Documentation practices that preserve institutional memory

Messaging Frameworks That Actually Work

• Organizational narrative development tied to goals and strategy

• Messaging archetypes that are easy to replicate

• Guidance for repurposing messaging across channels without losing clarity

• Reflection exercises to ensure alignment, resonance, and impact

Audience, Power & Relationship-Building

• Tools for identifying and understanding your existing audiences

• Frameworks for shifting from transactional to relationship-based communications

• Guidance on navigating trust, proximity, and power in messaging

• Practices for building long-term audience relationships rooted in care

Making the Work Last

• Documentation systems to support transitions and leadership changes

• Planning for staff turnover and role evolution

• Reflection exercises centered on sustainability, care, and legacy

• Guidance for building communications systems that outlast you

Included Digital Bundle Resources (Pre-Sale Only)

During the pre-sale period, your purchase also includes:

• Volunteer Onboarding Homesheet
  A customizable template that can be repurposed for volunteer, staff, or board onboarding — designed to support clarity, accountability, and ease.

• Mission, Vision & Values Audit Activity
  A guided worksheet to help teams surface alignment, identify gaps, and ground communications in shared purpose.

• Communications Team-Building Worksheet
  A practical tool to assess capacity, define roles, and design the right communications structure for your organization.

• These bundled resources are designed to support the early phase launch and are not guaranteed to be included after the pre-sale period ends.

What This Is and What It’s Not

This system is:

• A reusable, internal capacity-building resource

• Designed to replace or supplement external consulting support

• Built for real organizational constraints and evolving capacity

This is not:

• A quick checklist or one-weekend fix

• A content trends guide

• A plug-and-play communications strategy without reflection

PRE-SALE INFORMATION

Limited-Time Pre-Sale Access
From Scratch is currently available through a pre-sale period. This is your chance to secure early access at introductory pricing from now until early March.

What You Get During Pre-Sale:

• Full capacity building system (50 pages)
  

• Exclusive digital resource bundle available only during pre-sale

• One year of updates

Important:

• Prices will increase after the pre-sale period ends

• The digital resource bundle will no longer be included once the pre-sale closes

• Organizational licenses will transition to standard capacity-building rates

Why Pre-Sale Pricing Exists:
This is not a discount — it’s an early access investment in sustainable communications systems. Organizations participating now get immediate access to tools typically delivered through consulting, helping your team build capacity, clarity, and alignment in-house.

PRICING & LICENSING

Pre-Sale Rates — Limited Time Only

🏢 ORGANIZATIONAL LICENSES

For internal implementation and team use

All organizational licenses include:

• Unlimited internal use (within license tier)
  

• Full capacity-building system (PDF)

• Pre-sale digital resource bundle
  

• Rights to integrate into internal training & onboarding (with attribution)
  

• 1 year of updates
  

SMALL ORGANIZATIONS

Annual Budget Under $1M
$1,750 (Pre-Sale)
Optional 60-minute virtual workshop: $750

MID-SIZE ORGANIZATIONS

Annual Budget $1M–$3M
$3,250 (Pre-Sale)
Optional 75-minute virtual workshop: $1,250

LARGE ORGANIZATIONS

Annual Budget $3M+
$5,500 (Pre-Sale)
Optional 90-minute virtual workshop: $2,000

© 2026 Celeste Factory LLC. All rights reserved.

By purchasing, downloading, and accessing From Scratch: A Sustainable Communications Capacity-Building System, you agree to the following terms.

This digital product is protected by copyright law. Unauthorized copying, distribution, resale, or misuse is prohibited and may result in legal action and financial liability.

ORGANIZATIONAL LICENSE (SOLD SEPARATELY)

Organizational Licenses are required for any internal team or organizational use.

Permitted use:

• Internal distribution within the licensed team or organization
• Use for staff development and onboarding 
• Referencing concepts in internal trainings with attribution

Not permitted:

• External distribution or public sharing
• Uploading materials to public-facing platforms
• Modifying, reselling, or repurposing the content
• Removing branding or copyright notices

Organizational Licenses are required for:

• Teams of two (2) or more
• Staff training or onboarding
• Workshops, retreats, or internal programs (with attribution) 

Organizations may not purchase or use Individual Licenses.

Please note: Organizational license pricing is equity-centered and based on annual operating budget. By purchasing, you confirm that you have selected the license tier that accurately reflects your organization’s budget.

DISCLAIMER

This digital capacity-building system is provided for educational and informational purposes only. This product provides educational guidance, strategic frameworks, and operational systems. While the author is a professional communications strategist and consultant, this product does not constitute individualized legal, financial, or professional consulting advice.

Purchasing or using this product does not create a consultant–client relationship with Celeste Factory LLC. Outcomes and results will vary based on organizational context, capacity, and implementation.