From Scratch, Building a Communications Department That Can Outlast You (Individual Licensing)

What You Get

From Scratch is a comprehensive, real-world communications capacity-building system designed to help social impact organizations (and beyond) build or rebuild an in-house communications department that can last beyond any one person.

When you purchase this system, you receive:

The From Scratch Capacity-Building System (50 pages)

A deeply intentional, step-by-step digital guide that walks you through building sustainable communications infrastructure from the ground up — rooted in lived experience, not theory.

Inside, you’ll work through:

Foundational Clarity

• Mission, Vision, & Values reflection and audit activities

• Guidance for aligning internal identity with external communications

• Options for full audits, scaled-down approaches, or hybrid models based on capacity

People Power & Team Structure

• Staffing models for solo communicators, volunteer-supported teams, and small departments

• Step-by-step guidance for building and managing a volunteer-supported communications team

• Leadership reflections focused on care, clarity, and sustainability

• Worksheets to assess current capacity and plan for growth

Infrastructure, Systems & Workflow

• How to build communications systems that reduce chaos and burnout

• Tool selection guidance rooted in simplicity and longevity

• Clear workflows for content creation, review, and approval

• Content calendar and workflow board strategies for real-world implementation

• Documentation practices that preserve institutional memory

Messaging Frameworks That Actually Work

• Organizational narrative development tied to goals and strategy

• Messaging archetypes that are easy to replicate

• Guidance for repurposing messaging across channels without losing clarity

• Reflection exercises to ensure alignment, resonance, and impact

Audience, Power & Relationship-Building

• Tools for identifying and understanding your existing audiences

• Frameworks for shifting from transactional to relationship-based communications

• Guidance on navigating trust, proximity, and power in messaging

• Practices for building long-term audience relationships rooted in care

Making the Work Last

• Documentation systems to support transitions and leadership changes

• Planning for staff turnover and role evolution

• Reflection exercises centered on sustainability, care, and legacy

• Guidance for building communications systems that outlast you

 Included Digital Bundle Resources (Pre-Sale Only)

During the pre-sale period, your purchase also includes:

• Volunteer Onboarding Homesheet
  A customizable template that can be repurposed for volunteer, staff, or board onboarding — designed to support clarity, accountability, and ease.

• Mission, Vision & Values Audit Activity
  A guided worksheet to help teams surface alignment, identify gaps, and ground communications in shared purpose.

• Communications Team-Building Worksheet
  A practical tool to assess capacity, define roles, and design the right communications structure for your organization.

• These bundled resources are designed to support this early launch phase and are not guaranteed to be included after the pre-sale period ends.

What This Is and What It’s Not

This system is:

• A reusable, internal capacity-building resource

• Designed to replace or supplement external consulting support

• Built for real organizational constraints and evolving capacity

This is not:

• A quick checklist or one-weekend fix

• A content trends guide

• A plug-and-play communications strategy without reflection

Important:

• Prices will increase after the pre-sale period ends

• The digital resource bundle will no longer be included once the pre-sale closes

• Organizational licenses will transition to standard capacity-building rates

Why Pre-Sale Pricing Exists:
This is not a discount — it’s an early access investment in sustainable communications systems. Individuals participating now receive a professional development tool delivered straight to their inbox. 

PRICING & LICENSING

Pre-Sale Rates — Limited Time Only

👤 INDIVIDUAL LICENSE — $297

For personal use only. Designed for freelancers, consultants, and individual comms professionals looking for professional development.

Includes:

• Full capacity-building system (PDF)

• Full digital resource bundle (pre-sale exclusive)
  

• Single-user license
  

• 1 year of updates

• Not valid for organizational use, staff training, or internal distribution.
  
  

  © 2026 Celeste Factory LLC. All rights reserved.

  By purchasing, downloading, and accessing From Scratch: A Sustainable Communications Capacity-Building System, you agree to the following terms.

  This digital product is protected by copyright law. Unauthorized copying, distribution, resale, or misuse is prohibited and may result in legal action and financial liability.

  INDIVIDUAL LICENSE

  The Individual License is valid for one (1) person only and is intended for personal learning and professional development.

  Permitted use:

  • Downloading and saving the PDF for personal use
  • Printing or annotating for individual learning
  • Applying concepts in your own role or practice

  Not permitted:

  • Sharing or distributing the materials in any form
  • Uploading files to shared drives, platforms, or email lists
  • Using the materials for staff training, workshops, or client work
  • Modifying, copying, reselling, or repurposing the content
  • Removing branding or copyright notices

  DISCLAIMER

  This digital capacity-building system is provided for educational and informational purposes only. This product provides educational guidance, strategic frameworks, and operational systems. While the author is a professional communications strategist and consultant, this product does not constitute individualized legal, financial, or professional consulting advice.

  Purchasing or using this product does not create a consultant–client relationship with Celeste Factory LLC. Outcomes and results will vary based on organizational context, capacity, and implementation.